Chairman's letter

At Hi-Tec we are driven by one simple goal; to be a leading athletically

inspired outdoor, sports and lifestyle brand. Our exciting Cool Season 2014

collection embodies this vision with a range of innovative and carefully-crafted

performance products for the trail and the city.

But it’s only by understanding how our consumers use our products that we can

help them be the best they can be, whether they’re performing at the top of their

game or simply enjoying the great outdoors. This is what continues to inspire us.

As does our history. In 2014 we celebrate our 40th birthday. Ever since those

very first styles we originated back in the early 1970s, one thing has remained

constant – our brand and values. Four decades of constant evolution have

passed and yet you’ll still find the same attention to detail in every single one

of our products. Design, accessibility, performance – it’s all there to see in our

exciting new Cool Season collection.

I would like to extend a huge thank you for being a part of that journey, however

big or small. Your continued business means so much to us. And if this is your

first introduction to Hi-Tec, I hope we’ve inspired you to get in touch. You’ll find

my personal email address is on every shoe box. I’d love to hear from you.

On behalf of Hi-Tec, I’d like to wish you great success in 2014 and beyond.


Frank van Wezel

Founder and Chairman